Evolving with the Brand: Visual Storytelling with Abbott Labs
How Mint Onion helped Abbott Nutrition scale its newsroom content ecosystem through adaptable, SEO-driven visuals and multi-format storytelling.
Agency: Skyword – We partnered with Skyword, a content marketing company, and their team of in-house producers, strategists & editors, as well as other freelance SME copywriters to create content at scale for Abbott and many other clients.
Client:
Abbott Labs & Abbott Nutrition
Industry:
Healthcare, Medical Devices, Nutrition, Corporate Communications
Executive summary
For more than six years, Mint Onion partnered with Abbott Labs’ Nutrition Newsroom to enhance the storytelling of its nutrition care content. Across hundreds of articles and initiatives, our team designed in-line graphics, infographics, animations, GIFs, and social extensions that turned complex health and nutrition insights into accessible, engaging content. Over the years, as Abbott evolved its brand guidelines and creative systems, we evolved with them—serving as a flexible extension of their internal teams to help the brand scale its content production while preserving quality, accuracy, and consistency. This consistent quality of production allowed us to expand our services to other departments over time, such as Abbott’s Global Corporate team, Talent Acquisition, Similac, Glucerna, Neuromodulation and more.
Infographics
Motion graphic – 3 tips for managing blood sugar
Motion graphic – Protality Advance
Inline graphics
Deliverables
- 200+ in-line graphics
- 20+ long-form infographics
- 30+ animations & gifs
- 10+ social carousels
- 10+ Brand templates, guidelines and moodboards
Results
- Developed production relationships that, through earned trust, led to long-term creative partnerships to help solve enterprise-wide challenges such as resource gaps during brand realignments.
- Increased article performance through strategic rich media placement and interlinking.
- Streamlined content production cycles between Abbott’s internal teams, content agency, and Mint Onion.