Metal Magnitude: CompoSecure’s Metal Cards Campaign Ecosystem
Crafting a library of assets to be used across mediums over a campaign lifecycle and beyond.
Client:
CompoSecure
Industry:
Financial & payments technology
Executive summary
Mint Onion partnered with CompoSecure, the global leader in premium metal payment cards, to develop visual assets to support their Metal Magnitude campaign — an integrated initiative designed to elevate awareness of the brand’s category leadership and the enduring appeal of metal cards. Working closely with CompoSecure’s marketing team, Mint Onion delivered a cohesive ecosystem of research-driven storytelling, design, and social content that bridged data and emotion to strengthen CompoSecure’s presence across digital platforms.
Video animation
Challenge
Composecure needed to articulate the value of metal cards beyond aesthetics to demonstrate how they drive engagement, loyalty, and perception for banks and issuers worldwide. The team needed creative execution that matched their campaign strategy to unify their thought leadership, research, and social storytelling under a single, powerful narrative: the magnitude of metal.
Solution
Mint Onion helped to shape a cross-channel campaign that merged data, design, and emotion. Working efficiently, we developed a foundation of visuals that could be re-purposed and then further customized across multiple content formats and distribution streams.
Key initiatives included
- Developing The Power of Metal infographic to visualize industry insights and performance data.
- Designing and supporting the Metal Card Attitudes & Behaviors Report (2025) — a research-backed report distributed via report.composecure.com.
- Producing a series of static and animated social assets highlighting insights from the report and broader “Metal Magnitude” narrative for multichannel distribution across socials.
- Establishing a consistent brand and campaign identity that reinforced the premium, modern character of Composecure’s brand.
Deliverables
- Metal Magnitude visual identity and campaign framework
- Infographic: The Power of Metal
- 2025 Metal Card Attitudes & Behaviors Report
- 25+ social media assets (static + animated)
- Copywriting and content coordination with Composecure’s leadership
White paper
Infographic
Animated snapshots
Results
- Strengthened Composecure’s position as the global authority in metal card innovation.
- Improved cross-platform engagement and shareability of key campaign messages.
- Created a scalable content model adaptable for future reports, launches, and industry events.
- Deepened audience understanding of how metal cards impact customer perception, loyalty, and spend.